The Explorer
Lerato Maseko
Operations manager for a growing logistics company, careful, analytical, comparing several brands.
ExplorerFleet researchComparing brandsMultiple decision-makersEarly planning
Interest
Exploring the right Hino range for a growing delivery operation
Budget
Requirements & budget not yet finalised
Your brief
Lerato is early in her research. She does not yet know whether the business needs a light- or medium-duty solution, and she is speaking to several manufacturers. Use the Current–Change–Ideal–Timeline discovery flow. Do not recommend a Hino model too soon. Build trust, do the operational work, then guide her to the right Hino direction and a specific next step with her decision-makers.